3 Ways Virtual Reality Is Reshaping Marketing

3 Ways Virtual Reality Is Reshaping Marketing


Virtual reality is finally catching on, and it’s transforming the nature of marketing. The virtual reality market will grow from a compound annual growth rate of 57.8 percent between 2016 and 2022 from $1.37 billion in 2015 to $33.90 billion in 2022, projects Markets and Markets. The growing availability of VR accessories for popular mobile devices is feeding the consumer market, satisfying demand for head-mounted displays (HMDs) by entertainment and gaming enthusiasts. Use of VR for military training and simulations in addition to declining prices for displays and hardware components are other factors spurring market growth. As VR devices become more widely-used by consumers, marketers are taking advantage of the opportunities opened up by this emerging technology. Here’s a look at three ways virtual reality is reshaping marketing.

360-degree Video Marketing

Virtual reality went mainstream during the 2016 Oscars when Los Angeles ABC affiliate ABC7 broadcast a 360-degree behind-the-scenes look at the Governors Ball red carpet and an aerial view of the event venue. Samsung, the Academy Awards’ main sponsor, took the opportunity to run an ad featuring William H. Macy in Gear VR paired with a Samsung Galaxy S7 edge as he steps in and out of virtual reality.

Samsung’s promotion foreshadowed the future of VR marketing, marking a mainstream breakthrough for marketing methods that had been pioneered in the early stages of VR development. For instance, in 2014 Topshot had offered a virtual reality view of the London Fashion week catwalk, providing a first-row vantage point for viewers who could not be physically present. 360-degree cameras, combined with the growing availability of HMDs, provide marketers with an opportunity to immerse target audiences in enhanced sensory experiences.

Virtual Reality and Webrooming

Over the last few years, e-commerce businesses have increasingly lost revenue to webrooming — the practice of consumers researching products online only to buy them at a local store. Brick-and-mortar stores have an advantage over online retailers to the extent that physical products are more tangible to shoppers and more compelling to buyers seeking instant gratification. Virtual reality is helping leverage this advantage by providing online retailers with a way to lure internet shoppers into the store for a more compelling experience of their product.

For example, outdoor apparel company The North Face has partnered with cinematic virtual reality company Jaunt to give customers a realistic preview of the experience they would have wearing and using the company’s products. Shoppers can take an immersive tour of outdoor attractions such as Yosemite National Park and virtually experience hiking over landscapes or scaling rocks in company apparel. Car dealers are applying this type of technology to give shoppers virtual test drives of vehicles not physically on the lot, cutting inventory costs in the process.

VR Test Drives

But brick-and-mortar vendors aren’t the only ones benefiting from VR’s ability to give customers virtual test drives. Online marketers are also finding ways to use the technology to enhance sales. For instance, cosmetic supplier Sephora has created an app that lets online shoppers become virtual artists. Online customers can upload a digital picture to see how they’d look wearing different shades of eye shadow and eye liner.

You don’t necessarily need a physical product to use this marketing tactic. E-commerce sites that offer services, and even nonprofit sites, are finding virtual drives an effective marketing tactic. TOMS Shoes, a nonprofit that donates its shoes to children in need, uses VR so prospective donors can experience virtual giving trips. By providing a behind-the-scenes look at what it’s like to give shoes to needy children, TOMS enhances the emotional impact of its appeal. This powerful marketing tactic can be adapted to virtually any product or service, making VR a versatile and efficient promotional tool.

Original Post by Contributor
Creative Guerrilla Marketing – The #1 Site For Guerilla Marketing, Ambient Advertising, and Unconventional Marketing Examples.



Source: Guerilla Marketing

4 Ways Merging Guerrilla Marketing with Your Web Design Can Boost Your Online Brand

4 Ways Merging Guerrilla Marketing with Your Web Design Can Boost Your Online Brand


It’s no secret that web design is an important factor for successfully conducting business online, however many web marketers fall into the trap of creating a stale or even bland web design that fails to captivate the imagination and desire of their website’s visitors. Their goal is to get more web customers by being promoted freely by the visitors of their website.

However, when it comes to executing this successfully in their web design, they tend to struggle. Landing page design experts Showtime Digital share the following examples where web design has been integrated successfully with guerrilla marketing efforts; and you should be able to implement it in your web design and marketing campaigns too.

Ensure that the design and web copy motivates people to share your site’s content.

You want to get as much free promotion as possible and the only way you can achieve that is if people are willing to share your site’s content. The web design and copy must compel people to share your website’s content with their friends, people in their community or on their social platforms. This will magnify your website’s reach from tens to thousands or even millions.

The web design needs to appeal to the web visitor aesthetically and must trigger an intent for them to share the content in one of their desired communication channels. You could implement this by using sharing buttons or website prompts to get the web visitor to share it online.

Differentiate your brand by publishing new content regularly.

Google has done this successfully for years by differentiating itself with its Google Doodle on a daily basis. When Google first launched its web search engine, it differentiated itself from other search engines with its minimalistic design and an updated Google Doodle. This helped Google establish its own brand and incentivised a niche group of users to continue reusing its platform, even if it was just to see the Google Doodle everyday.

Over the years, the doodle has grown in popularity and has even created opportunities for Google to gain free PR on major news networks and media giants. You can see a history of Google’s Doodles via the following link.

https://www.google.com/doodles/

Tap into augmented reality.

There are times when offline and online activities merge. There might be an opportunity within your business to incorporate augmented reality in your website’s design.

As more people use their mobiles, businesses can use mobile apps to get people to engage and share their web content. IKEA executed this well with their online catalogue, which allowed people to use their mobile devices to visually see how IKEA furniture would look like within their home.

You can see an example in the video below.

Design a 404 web page that can help amplify the website’s brand presence online.

Most websites opt for a standard 404 error web page when they could actually design the web page in a way to make it more interactive and shareable. Food rating app Nosh gained a flurry of exposure online when they published a 404 error web page that had a video reel of them in a warzone, trying to reclaim a lost web page.

The creative 404 error page gained so much popularity by being shared on Reddit that it ended up getting featured on Time Magazine’s article, ‘Please witness the best 404 page in history’, which provided the website with viral exposure. You can see the video that was featured on their site below.

Tapping into guerrilla marketing is a great way to trigger excitement and inspiration in your web visitors so that they will feel compelled to engage and share your website’s content. The examples that have been provided show 4 clever, yet inexpensive ways to incorporate it into your website’s design, which could yield more exposure opportunities over the long-term.

Original Post by Contributor
Creative Guerrilla Marketing – The #1 Site For Guerilla Marketing, Ambient Advertising, and Unconventional Marketing Examples.



Source: Guerilla Marketing

Is Guerrilla Marketing Good for Your Business?

Is Guerrilla Marketing Good for Your Business?


Marketing is too broad to define. Some people think it’s about selling. Partly it is true because that is the ultimate goal of marketing; however, it is more than just selling. It’s about strategies in getting the attention of target customers. Apparently, it is focused on effective advertising more than just effective selling. When we hear of advertising, we tend to think of companies that are advertising their products on mass media such as television and radio programs. Street billboards are also what we may think of advertising. These are advertising campaigns on a large scale but for most brands, there are other forms of marketing that don’t carry such a large commitment and outlay.

What about giving away promotional products? This is just one example of a different type of marketing strategy and can be very effective if used correctly within the marketing mix. It can also be used creatively in conjunction with the so-called guerrilla marketing.

What Is Guerrilla Marketing?

Guerrilla marketing was adapted by the author Jay Levinson in his book Guerrilla Marketing published in 1984, and it became popular. Since then, all strategies similar to what he wrote are called guerrilla marketing. Over the years, guerrilla marketing has evolved into a professional marketing strategy. In the past, mass media was dominated by big companies that could afford to spend so much money on advertising. Because of that, small companies were pushed away in market competition until guerrilla marketing came into being. Guerrilla marketing is an unconventional way to advertise a product or a service. This type of advertising strategy is more focused on helping small companies and entrepreneurs to advertise their products and services without spending a large amount of money.

Guerrilla marketing works very simply. If you want to apply it in your business, you don’t have to design a very complicated marketing program just to do it. The motive behind guerrilla marketing is to spread your word at low cost. Imagine a big company spending millions of pounds to remind a thousand of customers within an hour. This is through conventional advertising. With guerrilla marketing, you don’t need to a large budget to remind the same number of customers within the same period of time. In other words, guerrilla marketing means working behind the camera in order to capture the attention and imagine of a vast audience of people going about their daily routine. For example a clever graphic on a park bench or side of a lorry or a clever piece of point of sales within a shopping centre in fact anything that will get a brand seen and remembered, don’t forget it can be seen by a hand full of people but if good enough could be shared by millions on social media. The only question is how you can implement it. Well, It depends on your business. Creativity matters for guerrilla marketing because it has to be unique all the time. It is not any more guerrilla marketing when the strategy is very common. To use it more effectively, always think of an easy way to advertise at low cost. And when you think of an easy way, make sure only a few are doing such strategy in your product or service category. This means you can also apply common strategies used in some product categories but are still not used in your product’s category.

The future of guerrilla marketing is very positive. In fact, it is the future of marketing. It is because online marketing is also a type of guerrilla marketing, which is now very popular among modern marketers. Therefore, you should expect more and more unique marketing strategies to be introduced in the coming years as guerrilla marketing is democratizing the whole advertising industry today and in the years to come.

Original Post by Contributor
Creative Guerrilla Marketing – The #1 Site For Guerilla Marketing, Ambient Advertising, and Unconventional Marketing Examples.



Source: Guerilla Marketing

Netflix Offers DIY Doorbell Cover That Entertains Trick-or-Treaters

Netflix Offers DIY Doorbell Cover That Entertains Trick-or-Treaters


Netflix knows that some people would rather stay inside at watch scary movies. They decided to create a do-it-yourself doorbell that entertains trick-or-treaters while you’re busy streaming Netflix.

By following the DIY instructions on their makeit.netflix.com landing page, anyone can create a Halloween Doorbell that hangs over your existing one. When trick-or-treaters approach your door, a sensor will trigger in the doorbell and play the theme song from your favorite Netflix show.

Original Post by Ryan Lum
Creative Guerrilla Marketing – The #1 Site For Guerilla Marketing, Ambient Advertising, and Unconventional Marketing Examples.



Source: Guerilla Marketing

Going Guerilla: Get Inspired by the Latest Street Art Trends

Going Guerilla: Get Inspired by the Latest Street Art Trends


Using somewhat unconventional methods in the marketing world is always a bit of a risk, but nevertheless tends to be part and parcel of any creative task. Risk taking in this sense is all about discovering innovative methods of capturing and retaining the interest of your target audience, and guerrilla marketing is the perfect way to do just that.

If you are thinking of trying guerrilla tactics in your campaign, remember that first timers should always start by sticking to the basics. Before trying anything too avant-garde, make sure your online marketing plan is solid, as these days online presence often forms the foundation of brand image and identity. Make sure your website is up to scratch, complete with eye-catching design and good quality content. The process can be really straight forward by combining tools and services such as 1&1’s webspace packages to host your site and the choice free templates and themes from WordPress to organize your content, and choose the perfect layout. To supplement this of course, a strong and active presence on the appropriate social media channels is paramount; Twitter and Facebook are often the most effective.

Once you the basics are in place, however, you may find using the same marketing tactics grows stale after a while. Here’s where guerilla marketing techniques come into their own, opening creative opportunities to freshen up your approach. Street art, for example, has been a key source of inspiration for many quirky, cool, and visually striking guerilla marketing strategies that integrate advertising images into an urban setting. So, if you are looking for inspiration for your next marketing campaign, look to the streets for all the latest trends.

Striking Murals

High impact murals by talented street artists are taking over capital cities worldwide. From London to New York, Paris, and Berlin, giant and visually stunning murals are popping up everywhere, and you simply can’t look away. From photographic images spread across the whole of one side of a building, to whole streets decorated with amazing symbols and graphics, street artists are not afraid to be bold when stamping their mark on the city streets and skylines.

Storytelling and Wordplay

Another current trend among street art is storytelling and wordplay. An image of a mattress on the street with the words “Nothing really mattress”, a play on words of the Queen lyric “nothing really matters”, has gone viral. Another popular trend is to spread poetry and creative phrases on walls and streets, proving that words can deliver just as much impact as images, provided the execution is clever enough. In Madrid, the multidisciplinary artistic company Boamistura , showed their love and appreciation for Spain’s best known poets by writing parts of famous poems on the ground for people to stumble across while crossing the street. Brand storytelling is a big part of marketing, and so why not take a leaf out of their book and turn the streets into your canvas, and tell the story of your brand in novel way?

There are many more ways of taking inspiration from street art for your marketing campaign, the key is to do your research and always be on the lookout. Find street artists that you like and keep a keen eye on their work, since a key part of good marketing is recognizing current and potential trends, and finding ways of molding and adapting them creatively to present your brand and products.

Photo via www.abritandabroad.com

Original Post by Angela Goodin
Creative Guerrilla Marketing – The #1 Site For Guerilla Marketing, Ambient Advertising, and Unconventional Marketing Examples.



Source: Guerilla Marketing

The Berry Company Hits the Streets and Makes People Feel Good in Latest Social Experiment

The Berry Company Hits the Streets and Makes People Feel Good in Latest Social Experiment

The Berry Company Hits the Streets and Makes People Feel Good in Latest Social Experiment


The Berry Company, a family run food business, decided to hit the streets of London to brighten people’s day in their latest marketing campaign. Apparently, 8:12am has been identified as the time by which you know whether or not your day will be a good one.

With the help of W Comms and Gas and Electric, The Berry Company hit the streets of London to help make everyone have a great start to their morning. Their goal was to help people have a  #berrygoodday. How did they do this? They did a small social experiment where a young man went out with an umbrella on a rainy day and tried to cheer people up. Unfortunately this did not go as planned as people seemed a bit standoffish.

They decided to switch things up a bit near the end of the video. Watch and see what happens next!

berry-company-social-experiement-2

berry-company-social-experiement

Original Post by Ryan Lum
Creative Guerrilla Marketing – The #1 Site For Guerilla Marketing, Ambient Advertising, and Unconventional Marketing Examples.



Source: Guerilla Marketing

Tactical Optics: 4 Proven Branding Strategies That Just Plain Work in Business

Tactical Optics: 4 Proven Branding Strategies That Just Plain Work in Business


Maybe you helped develop your company name, designed the logo and wrote every product title and tagline. But none of that necessarily equates to creating a brand on its own. In fact, as a business owner, you don’t own your brand, as brand ownership is truly in the hands of your customers, clients and/or business partners.

In essence, a brand is the perception of your company by the public. And while all your properties help support a brand, it’s up to consumers to decide what that brand really means in the marketplace through purchases and repeat business. So, while you can’t control your brand, you can certainly facilitate it with branding strategies proven to work over decades of practice. Whether you’re building a new business or rebranding a company after years of poor strategy, these are some tactics that just plain work.

Product First

Millennials are now the largest purchasing demographic throughout the United States — and they’re more skeptical than the Gen X and boomer consumers that came before them. In an age where everything from products to restaurants can be reviewed online by anyone, millennials can do the research on anything with a simple Google search — and they’re all looking for a reason to not buy what you’re selling.

Skeptical consumers are good for ensuring quality products and customer service always hit the market, and yours should be at the forefront of your own marketing. Companies like Nexen Tires have embraced a “no-bull” approach to marketing its new line of tires by simply releasing statistics and letting their customers and prospects make a decision. Millennials, who can see right through any pomp and circumstance, appreciate this type of transparency. In other words, let the actual product or service do the talking.

Customers First

Customer service is a big part of a brand’s influence. After all, it’s why people will pay an annual fee for an American Express card over a Visa or MasterCard. And it’s why people will pay more at a high-end retail store over saving money on Amazon. Sometimes, customer service is seen as part of the product and the brand itself.

T-Mobile was one of the first companies to take the reins on customer service using social media. The national retailer staffed an entire team whose sole job was to monitor complaints and feedback on Twitter and address each one directly. The act was unprecedented for its time, and now consumers and product advocates expect such levels of customer service when interacting with a modern company.

Emotional Connections

When the simple facts about your brand are not enough, never underestimate the power of an emotional connection. One of the most memorable scenes from the AMC series, Mad Men depicts creative director Don Draper (Jon Hamm) pitching a marketing campaign for Kodak’s new projector, the Carousel. What follows is an emotional connection to a product that does nothing more than project photos on the wall. However, Kodak executives are so blown away by Draper’s pitch that no other agency stands a chance.

Today, no other company creates an emotional hook better than Apple. When it launches a new iPhone or MacBook, Apple doesn’t just show you the megapixels or processor speed; rather, the Silicon Valley giant shows you how the device changes lives. Creating an emotional connection is about putting the “why” before the “what” and the “how.”

Follow Trends, But Don’t Fall for Them

There will always be new marketing trends — some of them work; a lot of them don’t. The problem isn’t that they’re lousy or useless; it’s just that some companies mindlessly hop on the bandwagon, where trends become oversaturated and overused. Keep up on trends and explore the possibility of using them in your line of business, but don’t negate tried-and-true practices that will continue to serve as the bedrock and backbone of your branding strategy.

Original Post by Contributor
Creative Guerrilla Marketing – The #1 Site For Guerilla Marketing, Ambient Advertising, and Unconventional Marketing Examples.



Source: Guerilla Marketing

Whirlpool Increases School Attendance By Changing One Simple Thing

Whirlpool Increases School Attendance By Changing One Simple Thing


Every day thousands of kids miss school just because they don?t have clean clothes to wear. Whirlpool saw this as an opportunity to help children in need and help solve a real problem. They created the?Care Counts? program that works to improve school attendance rates by providing a place to do laundry.

 

Original Post by Ryan Lum
Creative Guerrilla Marketing – The #1 Site For Guerilla Marketing, Ambient Advertising, and Unconventional Marketing Examples.



Source: Guerilla Marketing

Why most Marketing Campaigns Fail! – Part 2

In our first article, we covered how you need to pick an avatar, measure your success properly, and research your target market. In this article we will cover: Creating the right message, understanding the buyers journey, and letting the campaign marinate.

4 – You spoke in the wrong language. In part 1 we covered how choosing an avatar for your customer and defining who they are is important to your marketing and here is why. Without the proper knowledge of the person you are speaking to, you may be speaking the wrong language to them.

5 – You delivered content to them at the wrong time. Timing is key people. If you deliver content to a prospect at the wrong time you might as well be waving goodbye to them. You will want to understand the buyers journey before you start your marketing campaign.

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6 – You killed the campaign to early. This happens all to often. Clients of ours don’t see the results instantly, and they cut the campaign when it was in its growth stages. Some of the best campaigns last for years. The humor sits with the people, until they no longer become shocked or awed, they just know what is going to happen in your commercial, or sequence. This is a great sign because it tells you that subconciously people are remembering your campaign.

 

If you take anything away from this then let it be this: Don’t kill a campaign too early. Let it marinate a little bit, just like a good steak would in your fridge.

Until Next time,

Robbie!

Why Most Marketing Campaigns Fail! – Part 1

The reasons why most marketing campaigns fail is not because of the customers. But rather you. You didn’t pick the right marketing strategy in the first place. Here are the 8 reasons most marketing campaigns fail, and what to do about each mistake.

1 – Not picking an avatar! This mistake is all to common, most people try to market to everybody, but in the end, speak to nobody. Why? because every human being is different. We all speak in a different way, we communicate differently and because of that, we like to be communicated to differently. This is the reason that you can sell doritos to a teenager and not a mother. They both speak different languages, and you need to hammer hard on one language for your campaign to be a success!

2 – You didn’t do your research. Do you even know if joe blough down the street wants your thingamajig? If you are trying to read consumers brain, let me stop you in your tracks because even though I can’t see you right now, I know you are not psychic. Survey your potential customers to see what they want, and then serve that up to them on a golden platter!

3 – You didn’t measure your campaign properly. Did you measure your success in instant profits, or did you look at the lifetime value of each customer? When you expand your outreach to lifetime value you get a much larger number than you would expect. Think of Coca Cola, they don’t make 1000s off of one person in one transaction? Hell, they don’t even make hundreds off of one person. They make their money off repeat transactions. You can be sure they don’t measure their marketing campaigns based on the first purchase of a customer or new fan. They measure it against their lifetime value as a customer.

 

 

Well, this is enough for this article. In this short ADD society I like to keep it short and engaged.

Stay tuned for the next article where we go into #4-6 of why most marketing campaigns fail.

 

If you would like to view a project that we worked on earlier this year where we helped a calgary home inspection company nail their marketing you can go to: jontyhomeinspections.ca